From June to August every year, summer comes,Medical beauty consumptionThere will be a wave of enthusiasm. After experiencing the baptism of the new crown epidemic in 2020, will this year's medical beauty market still show a seasonal upsurge in summer consumption? Which items will become the favored objects of consumers?
August 10,New Oxygen Data Yan Research InstituteThe summer medical beauty consumption trend was released. In June this year, the scale of medical beauty consumption increased by 87% month-on-month.Autologous fat filling, breast shaping, body shapingBecome a seasonally over-growth project, with a month-on-month growth rate of up to330%, 210%, 180%.
Attention to body shape has become a vane leading the consumption of medical beauty in summer.
Physical improvement leads summer consumption
The ring ratio of breast shaping and body shaping increased to 200%
Around the summer vacation every year is the month when the scale of medical aesthetics consumption grows rapidly. The data shows that August 2020 is the peak month of annual consumption volume, with a year-on-year increase of more than that in 2019.21%.
Entering 2021, the trend will continue over the years. In June of this year, the month-on-month increase in medical beauty consumption exceeded87%, And became the peak month of consumption in the first half of this year.
As the weather becomes hotter, people's consumption of medical beauty on the figure has increased significantly. Affected by seasonal fluctuations, the popular medical beauty projects in June this year areAutologous fat filling, breast shaping, body shaping,The chain growth rate is as high as330%, 210%, 180%. thisExternal eye and nose plastic surgeryConsumption, the heat is gradually rising, and the month-on-month growth rate has exceeded100%.
Autologous fat fillingAspect, up to67%Of consumers choose autologous fat fillingFace,in addition,31%Consumers choose autologous fatBody sculpture, Of which nearly90%The fat is filled inChest.
At the same time, breast plastic surgery and body contouring not only achieved rapid month-on-month growth, but also achieved a year-on-year growth of 59% and 45% based on the high popularity of the same period last year, ranking the top two in June year-on-year growth. In summer, attention to figure becomes the "rigorous need" of medical aesthetics consumption.
The top 1 consumer of breast plastic surgery isBreast augmentation, The top 1 in body shaping consumption isLiposuction,Followed byFrozen Fat. From the data point of view, the outbreak of slimming medical beauty consumption in June will continue until August. According to last year's data, in June 2020, body shaping consumption increased by 116% month-on-month, and in August, the month-on-month growth rate had further increased to 411%.
In addition to weight-loss projects, summer is also a month of rapid growth in consumption of breast plastic surgery. The consumption trend of breast plastic surgery has basically maintained the same trend as that of slimming items. Data show that in June 2021, the growth rate of breast plastic surgery consumption exceeded 210% month-on-month, and the year-on-year growth rate exceeded 59%.
Cleansing, acne, whitening
Just in need of medical beauty in summer
In the last 12 months,Cleansing acneThe month when consumption peaked was June. In June of this year, the scale of consumption for cleansing acne increased by more than 19% month-on-month.
in particular,Fruit acid rejuvenation, ultra-fine bubbles, red and blue acneIt is the item that consumers buy the most. Among them, fruit acid peels account for nearly 50% of the overall consumption of acne, and the proportion of ultra-small bubbles, red and blue acne is also close to 20% and 10%.
Judging from the month-on-month growth rate in June, Haifeixiu's skin care and salicylic acid rejuvenation have the fastest growth rates, reaching 90% and 48%.
In addition, in the scorching summer,Whitening consumptionAlso broke out. The data shows that in June this yearWhitening and skin rejuvenationThe project transaction value increased by more than 200% year-on-year and more than 72% month-on-month.PhotorejuvenationBecome the choice of most consumers, accounting for nearly75%.
The rapid growth of medical beauty consumer groups
But discrimination still plagues them
In recent years, the consumption of medical aesthetics has exploded, and the lack of understanding or discrimination in the consumption of medical aesthetics still accompanies the development of this industry.
According to a survey questionnaire for medical beauty users launched by the New Oxygen Experience Officer in July this year, there are nearly 40% medical beauty users who have suffered discrimination or criticism for doing medical beauty.
Specifically, doubts mostly point to psychological aspects, including psychological problems, facial anxiety, etc., accounting for nearly 60%; secondly, they are not understood from the field of values. No matter how good the whole is, it is fake, and natural is beautiful. This Some doubts accounted for more than 48%.
"Beauty simply comes from a strong recognition of ourselves in our heart. We want to change ourselves through appearance, but also want to increase our self-confidence on another level." A new oxygen experience officer Express.
Nevertheless, the rapid growth of medical aesthetics users is an indisputable fact. According to data from the Prospective Industry Research Institute, in the first half of 2021, the number of medical aesthetic users in my country is expected to exceed18 million. It is expected to increase by nearly 20% year-on-year. Sullivan data shows that the growth rate of the medical beauty industry this year will return to around 20%.
The fast-growing light medical aesthetics has also become a medical aesthetic field that is more easily accepted by consumers. According to the new youth anti-aging attitude survey report released by New Oxygen and CBN at the end of 2020, up to91.3%Users forMedical beauty and anti-agingHold anticipation.
